→ KARBI ANGLONG, ASSAM
GI Keteki Joha Rice
GI Tag · 2018 · GI-661
Net wt. 1 kg
A short-grain aromatic rice from the fertile valleys of Assam — fragrant, soft, and protected by GI tag.
→ The Story
Keteki Joha grows where the Brahmaputra still floods on its own schedule. The grain is small — almost shy — but its perfume can carry across a courtyard. Our partner growers in Karbi Anglong tend it the old way: no hybrids, no pesticides, only patience and the seed-bank notes passed down through their grandfathers. The GI tag, awarded in 2018, is the legal seal on what villages here have always known. Eat it with kheer at a wedding, with pithas at Bihu, or simply with a curl of mustard oil and a green chilli — it remembers everything the soil told it.
→ Tasting · Use Notes
- Pulao & Biryani
- Khichdi & Comfort Food
- Traditional Assamese Dishes
- Daily Meals
→ Storage
Store in a cool, dry place. Keep airtight after opening. Away from moisture and direct sunlight.
→ Geographical Indication
GI Certified by Government of India
Registry No. GI-661 · Granted 2018. This product is legally tied to its geographic origin.
View certificate →→ Behind The Harvest
Bireswar Hazarika
Diphu cluster, Karbi Anglong, Assam · 17 yrs partnered
“Joha grain remembers everything the soil told it.”
Meet Bireswar →
